New Tech Gives Much-Needed Face to Apple in China

The slide in Apple’s shares since the US technology giant’s first product launch event at the Steve Jobs Theater in mid-September seems to have taken the shine off the iPhone maker despite its announcement of three phone models simultaneously at the event. The embarrassment has been compounded by the chilly reception in China’s market in particular for two of the three new iPhones — the iPhone 8/8Plus — that have already hit the shelves.

Nevertheless, the company that redefined the mobile phone industry with the first-generation iPhone 10 years ago is still expected to help set the pace for a new trend as its hotly anticipated all-new iPhone X, sporting face recognition capacity, will become available in November.

It might be especially the case in China where the massive number of tech-savvy users, the increasing sophistication of face recognition technology, and the government’s push for world domination in artificial intelligence (AI) have the world’s second-largest economy well-prepared for a leap into Face ID-powered tech prosperity.

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